For the opening of Ila Rae, a boutique salon in McMinnville, Oregon, we built a brand identity designed to feel personal, refined, and deeply rooted in the owner’s vision.

Moving away from generic design templates, we hand-illustrated a custom olive branch to bring warmth, growth, and individuality to the mark. Merging organic illustration with strategic identity design, FYP delivered a visual system that reflects the salon’s distinct personality and gives the client a truly one of a kind presence.